As time progressed, I transitioned from being just a profitable-salesman to an…
At 25 a dear friend asked me for help. His mission was to teach children in an underserved, San Francisco neighborhood. These were the children the world forgot about—or hoped would just go away. Sometimes, Juvenile Judges would release students into our care. Our work was well known in that neighborhood.
By day a teacher, in the evenings and on weekends, an independent sales rep. I gave up running the sales crew.
I spent more than 20 years as a teacher of mathematics and English comp. These two roles have over-qualified me for what I do today.
We successfully sent 100% of our students to college. The center where the school was housed is now defunct. Some of my best memories are from this era. Nothing feels better to me than helping someone achieve what they thought wasn’t in their future.
After 7 years of this, I discovered the amazing world of…
Frankly, I got tired of working 14 hour days, 5 days a week, then 6 to 8 on the weekends. So much so, I actually bowed down in prayer and asked for guidance, and for a path to be illuminated that would enable me to avoid working so darn much and make more money.
As always, sincere prayers are answered and I discovered direct-response copywriting. This was right up my alley. I couldn’t believe I could make so much more money, writing sales pitches for clients from the comfort of my home.
After 15 years of client work, tens of millions of dollars in sales, and an equity partnership with my favorite client, I now teach what I’ve actually done in the real-world.
Got a text from my sister on Thanksgiving. It was one of those group family texts shared with my siblings and mom. She wanted everyone to share what their day was going to be like since we’re scattered throughout the country.
My response: “Today is a day of solitude and reading. My favorite kind of day.”
Give me quiet, and a stack of books, and I’m happy. Not only am I an information junky, I spend an awful lot of time analyzing and deconstructing ads written by the greats in our field.
Of course, this serves me well, because I’m also an…
Digging through response data, transforming qualitative research into quantitative, actionable intelligence is manna from heaven. Others’ eyeballs glaze over when I talk about the joy I find that Reimannian optimization exists. And it’s how you should be analyzing your ad spends.
Did you just google “Reimannian”?
If you’re still thinking about A/B tests only existing in the first-quadrant of a coordinate system, you’re going to get eaten alive in the coming years. As AI and Machine Learning mix with marketing and crafting killer sales messages, opportunities will open for you—if you’re smart enough to seize the moment.
Because I’ve been a math teacher for over 20 years, and because I had the background in direct sales and direct-response copywriting, it’s uniquely qualified me for the world of integrating data analytics, machine learning algorithms, and iterative optimization of your ad spend. Knowing the calculus of evolving desire of your market will be paramount to your success in the coming years.
My Sweet Spot
That’s me in a nutshell. I professionally exist at the crossroads of decades of proven persuasion tactics and emerging fields of machine learning and optimization.
As new-era marketing is ushered in, it will serve you well to get insights from anyone who lives at the intersection of mathematics and persuasion. Just writing copy, or just being an optimizer will NOT be a solution anymore. You have to have deep analytics at the core of every business decision you make.