Zac Romero | Transforming Words and Ideas into Gold

Props for Zac Romero

He’s a real-life rainmaker!

I’ve seen the results Zac Romero has generated firsthand. He’s a real-life rainmaker!

-- Perry Marshall | Author: Ultimate Guide to Google Adwords and Ultimate Guide to Facebook Advertising

Million Dollar Copywriter Snags Zac Romero

I snagged Zac Romero to work on my copywriting team for a major health mailer. I want him working with me – not the competition.

-- Carline Anglade-Cole | Cole Marketing Solutions

Now, I’m in the mid 7 figures per year!

When I first started working with Zac Romero my business was puttering along at about $7K to $10K per month. Now, I’m well over 7 figures per year and I just had my best month ever! Every female entrepreneur needs a Zac. He’s been the lion at my gate, defending my position and keeping hyenas away. He’s written all my lead-generation ads, my highly profitable sales copy, my back-end sales copy and he’s a joy to work with.

-- Robin Anthony | Founder, Renu Herbs

$3,100,000 in sales!

Thanks for the copy for our Forex Mastery launch. It did $1.8MM on launch and another $1.3MM in relaunch.

-- Brett Fogle | Options University

$210,000 in the first 7 days!

Zac Romero recently wrote me a sales letter that brought in a whopping $210,000 in the first 7 days! Let me tell you, there are very few copywriters in the world who can do that. If you need a VSL or sales letter written, he’s your man for the job.

-- Jesse Forrest

$243,600 in 72 hours!

There are very few people that can persuade in print. Zac Romero is one of the few. Recently, he helped create an entire new product line in my business. Then, he wrote the sales copy for me that brought in a huge return of $243,600 in 72 hours. His persuasion skills are among the elite. I’d tell you to use him in your business but any time he has I want him working for mine. He’s my secret weapon and I plan on using him for years to come to skyrocket my sales well into the millions!

-- Kenrick Cleveland | Persuasion Expert, Influence Marketing

He came highly recommended…

Zac Romero is amamzing. I’ve hired him multiple times for important projects-and every time he’s delivered sizzling hot copy. He came highly recommended and that’s why I continue to use him again and again. If you’re looking for someone to write crisp, hot-selling copy designed to make you maximum profits, I highly recommend Zac Romero.

-- Jeff Gardner | Gardner Marketing Group

Zac Romero writes explosive hot copy

When Zac burst on the scene back in 2004 I knew he had what it takes. A sales letter he wrote for me converted at over 12% on cold traffic. Zac Romero writes explosive hot copy. Best I’ve seen in a while.

-- Harlan Kilstein | Top Dog, Woof Publishing

I’ve gotten ridiculously high conversion rates…

Finding the perfect copywriter can be very difficult. After an endless search, recommendations all led me to Zac Romero. This guy knows the psychology of selling with numerous results to back him up. It was probably the wisest decision to hire. Why? I’ve not only had marketing pros compliment on the copy, but I’ve gotten ridiculously high conversion rates to sell out my memberships. Great reputation for a great guy. I already have plans to hire him again for my future projects.

-- Ernest Tan | Singapore

$195,550 in just 8 days

I am amazed by the power of Zac Romero’s copy. The campaign he engineered brought in $195,550 in just 8 days for a new product. We made $69,938 within the first 24 hours. That is amazing! Zac delivered on every promise he made. You are lucky if you get a chance to work with Zac. His copy will be your money printing machine. I highly recommend Zac Romero.

-- Song Chenxiang | Singapore

I now own a very profitable business

I’m lucky I talked with Zac before I launched my SaaS business. If I continued down the path I was on, I would have never made a profit. Thanks to Zac’s strategic insights, marketing tactics and overall understanding of what motivates people to buy–over and over again–I now own a very profitable business. Thank you!

-- Raphael Tompkins | Founder, Realasponse

Can we include you in our book?

The work you did for us was amazing! Can we include you in our book? We teach entrepreneurs how to leverage the web for increased sales. We’d like to include you in our book as a recommended resource they should access for increased sales.

-- Kevin Wilke | Nitro Marketing

Zac delivers again and again

I continue to use Zac Romero’s sales-generating skills for all my clients. When money is on the line, I need high-converting copy. Zac delivers again and again.

-- Gary Guerrero | Guerrero Marketing

$100,000 in less than 5 days

One recent sales letter he wrote me broke $100,000 in less than 5 days, with a conversion rate hovering in the 4%-8% range. If you ask me that’s pretty impressive. If you’re thinking about someone to write your copy, I wholeheartedly recommend Zac Romero, hands down. Your bank account deserves it.

-- Michel Fortin | CEO, The Licorice Group

People. Product. Pitch. Podcast

For results-driven entrepreneurs and marketers who want
strategic insights from detailed research and real-life experts.

The world is awash in information. The People. Product. Pitch. Podcast is a simple way to short-cut the amount of time you need to invest to keep growing. I try to give you 20 in 20—Twenty hours of research condensed into a twenty-minute episode. Or, I’ll go granular with an expert in a specific field that places that one key piece in the puzzle.

In short, each episode separates the wheat from the chaff for you.

My Story

Here’s a bit of my background that may be relevant and helpful to you…

Street-Smart Sales Tactics

At 22 I quit a cushy, secure gig to become a door-to-door salesman. My friends thought I was nuts. My personal income went from pretty good down to dust. Had no idea how hard it was to convert a cold prospect from an uninvited knock. Lesson well learned.

In a short time though, I got pretty good. I had to—I ate what I killed. No sales meant no food. Then I started to manage a squad of sales reps—about 32 in all at the zenith of my sales-management career. We hit our numbers—sometimes just to avoid disappointing the man upstairs. Our district manager was a bit tyrannical—actually, I appreciate him for it. Learned a lot from that guy.

As time progressed, I transitioned from being just a profitable-salesman to a…

Teacher

At 25 a dear friend asked me for help. His mission was to teach children in an underserved, San Francisco neighborhood. These were the children the world forgot about—or hoped would just go away. Sometimes, Juvenile Judges would release students into our care. Our work was well known in that neighborhood.

By day a teacher, in the evenings and on weekends, an independent sales rep. I gave up running the sales crew.

I spent more than 20 years as a teacher of mathematics and English comp. These two roles have over-qualified me for what I do today.

We successfully sent 100% of our students to college. The center where the school was housed is now defunct. Some of my best memories are from this era. Nothing feels better to me than helping someone achieve what they thought wasn’t even possible for their future.

After 7 years of this, I discovered the amazing world of…

Multiplied Salesmanship

Frankly, I got tired of working 12 hour days, 5 days a week, then 6 to 8 on the weekends. So much so, I actually bowed down in prayer and asked for guidance, and for a path to be illuminated that would enable me to avoid working so darn much and make more money.

As always, sincere prayers are answered and I discovered direct-response copywriting. This was right up my alley. I couldn’t believe I could make so much more money, writing sales pitches for clients from the comfort of my home.

After 15 years of client work, tens of millions of dollars in sales, and an equity partnership with my favorite client, I now teach what I’ve actually done in the real-world.

Kinda Nerdy

Got a text from my sister on Thanksgiving. It was one of those group family texts shared with my siblings and mom. She wanted everyone to share what their day was going to be like since we’re scattered throughout the country.

My response: “Today is a day of solitude and reading. My favorite kind of day.”

Give me quiet room, a comfortable couch, and a stack of books, and I’m happy. Not only am I an information junky, I spend an awful lot of time analyzing and deconstructing ads written by the greats in our field.

Of course, this serves me well, because I’m also an…

Analytics Geek

Digging through response data, transforming qualitative research into quantitative, actionable intelligence is manna from heaven. Others’ eyeballs glaze over when I talk about the joy I find that Reimannian optimization exists. And it’s how you should be analyzing your ad spends.

Did you just google “Reimannian”?

If you’re still thinking about A/B tests only existing in the first-quadrant of a coordinate system, you’re going to get eaten alive in the coming years. As AI and Machine Learning mix with marketing and crafting killer sales messages, opportunities will open for you—if you’re smart enough to seize the moment.

Because of my background in mathematics, mixed with my experience in direct sales and direct-response copywriting, it’s uniquely qualified me for the world of integrating data analytics, machine learning algorithms, and iterative optimization of your ad spend. Knowing the calculus of evolving desire of your market will be paramount to your success in the coming years.

My Sweet Spot

That’s me in a nutshell. I professionally exist at the crossroads of decades of proven persuasion tactics and emerging fields of machine learning and optimization.

As new-era marketing is ushered in, it will serve you well to get insights from anyone who lives at the intersection of mathematics and persuasion. Just writing copy, or just being an optimizer will NOT be a solution anymore. You have to have deep analytics at the core of every business decision you make.

Free Course: Marketing Secrets of My Dead Mentor